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Don’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood.
The Golden Age of Advertising – the 70s Hardcover ~ C-234. Condition is Very Good. Shipped with USPS Media Mail.
Copywriter John Caples wrote this book after his classic Tested Advertising Methods. This one has some of his ads with his commentary about how he came up with the ideas and why the ads worked. Signed by John W. Crawford (Advertising professor at Michigan State University) in 1938 when he donated this copy to the American Advertising Museum (which closed in 2014). Overall very good condition. Book dimensions: approx 12” x 9”